Our guest this month, Coby Skonord CEO and Founder of Milwaukee- based start-up Ideawake, Ideawake makes it efficient to tap into the ideas of thousands of employees, customers, and suppliers, empowering companies to identify and take advantage of market trends faster than their competition.

A challenge facing many companies today is the need to keep up with latest technological advances that can impact the market need for their product or service.  Many companies are turning to their employees, customers and other stakeholders to come up with unique solutions to complex business problems.

Coby is a contrarian thinker who believes that the power of online collaboration is the only way to solve the biggest problems facing the world today and overcome the greatest obstacles facing the businesses of tomorrow.